The US Patent and Trademark Office is going through a complete transformation in recognition of the growth of ecommerce. My understanding is that future applications will have to be made online. I applied for online business trademark over two years ago and it still is pending. You need to have knowledgeable professionals who are skilled in patents as well as the internet representing your interests. 


Before you make any final decision about your legal representation study the record of anyone you plan to hire. Make sure they have experience in your field. Your primary legal advice and support should come from professionals familiar with the nuances of online business today.